No other media reaches people at the moment of decision like newspapers.

Newspapers are the only mass media where readers actively seek out advertising.

     Readers welcome ads in newspapers and use them when they are in the market for products and services.

Newspapers reach a majority of adults in Georgia each week with 66% of consumers reading a newspaper or newspaper website. (Source: American Opinion Research, 2016).

     Newspapers are 54% more likely than any other media to be the source that consumers use before shopping.

(Source: American Opinion Research, 2016).